The aim of this project is to explore a large organisation about their practices in managing innovation. The team carried out extensive research on various types of organisations, and agreed to investigate on an open innovation company who, from its inception (June 14, 1913) by King Rama VI (Park et al , 2016). According to Forbes (2019), the Siam Cement Group (SCG) is an investment holding company with core business segments: Cement-Building Materials, Chemicals, andPackaging. SCG is a leading conglomerate of Thailand and ASEAN region, and has included more than 100 companies. In 2019, the reported revenue was over £13 million, listed in the Forbes Global 2000 as number 648, and currently employs over 53 thousand employees. (Forbes, 2019).
Although SCG has been established for more than 100 years, the company has constantly embraced technology and incrementally transformed its business. As Mr. Rungrote Rangsiyoph, CEO of SCG, stated in the 2019 strategy that in order to deal with disruptive technologies, intense competition and other uncertainties, SCG needs to be driven by new innovative products and solutions,this demonstrates innovative DNA through its exploration and exploitation. Such initiative, however, was directly challenging a hundred-year-old status quo. This, thus, leads to the interest of conducting managing innovation analysis of SCG.